About      Services     Resources

Videos    Contact     Blog    Home

               

E-Mail Campaigns

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.

In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

  • sending E-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
  • sending Emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • adding advertisements to e-mails sent by other companies to their customers, and
  • sending e-mails over the Internet, as e-mail did and does exist outside the Internet.

E-mail marketing is popular with companies for several reasons:

  • An exact return on investment can be tracked and has proven to be

 
 
  • high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
  • Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
  • Over half of Internet users check or send e-mail on a typical day.

It is to make sure that you are creating a database of people who want to receive your updates and are most likely to act. It can take time to develop this kind of list and get the responses you want, but there are some email marketing tips you can apply immediately, whether you have a list of 50 or 5,000.

Focus on One Message

If you’re sending non-newsletter email blasts, stick to one primary message for each email sent out. The more information you pack into an email, the higher the chance the recipient’s eyes will glaze over and they’ll reach for delete. Keep it to one focus point and put it right in the subject and first lines of the message to make it easier for those just skimming to absorb your message.

E-Mail newsletters are expected to provide bits and pieces of several messages, so this tip doesn’t really apply to newsletters. But you should still keep your newsletter blurbs short and to the point, making the information easy to grasp.

Customize Your Message

Use the recipient’s name in your message whenever possible. Something as simple as customizing the E-Mail in this way can make the recipient more likely to read through and act on your message.

 

Include a Call to Action

Each E-Mail you send should spell out exactly what you want the recipient to do. Make links obvious and call attention to any special directions you are providing. And it’s okay to be repetitive when it comes to the call to action – include it toward the top of the message and mention it again at the end.

Use a Template

Instead of sending out a generic E=Mail, take time to customize your template to reflect the colors, fonts and other branding elements of your business. Using the same E-Mail template for your messages will help the recipient recognize your company and generate feelings of trust.

You’ll also want to provide a plain text version that contains the same message but is stripped of all special formatting for recipients using email clients that cannot view messages in HTML. And don’t forget to test out your final template in multiple E-Mail clients to make sure it looks how you want it to across the board.

Watch Your Stats

Most E-Mail marketing services provide campaign statistics so you can monitor the number of opens, clicks, bounces and unsubscribes. As you get started with E-Mail marketing, try a few different formats and link placements and then compare the stats to gauge your success.

And don’t be so quick to unsubscribe bounced addresses. An E-Mail can bounce for any number of reasons, and it’s best to wait to see if the address bounces more than once before scrubbing it from your list.

 
 
   
Don't be confused, but all these keywords relate to what we do: Digital Marketing, Digital Marketing Services,
Digital Marketing Consultant, Internet Marketing, Internet Marketing Services, Internet Marketing Service, Internet Marketing Consultant,
Internet Marketing Services Florida, Digital Marketing Services in Florida, Florida Marketing Internet Services, Internet Marketing Services Florida,
 Digital Marketing Services in Florida, Florida Marketing Internet Services, Florida Marketing Consultant, South Florida Digital Marketing,

Digital Marketing South Florida, Marketing Tips, Internet Marketing Seminars, Online Marketing Consultant.
Video Marketing, Search Engine Optimization, SEO, Web Sites, Point of Sale Digital Displays, E-Mail Campaigns
 
   
About    Services   Resources    Videos    Contact    Home                                          © Copyright 2010, SMF Services, Inc.